Consumer demand for seamless connectivity between the home, work, and car is quickly gaining speed, putting pressure on automakers and automotive vendors to accelerate development of in-vehicle infotainment (IVI) systems. But sorting through a long list of expectations to come up with the products and applications that will please the greatest number of consumers is vexing the industry.
On the consumer’s side, they want IVI solutions that integrate seamlessly with their existing digital devices and formats, including cell phones, MP3 players, DVDs, CDs, and so forth. Consumers also want multi-purpose solutions that allow for the driver to engage in one kind of IVI experience while kids in the back seat enjoy something else. Scalability and interoperability among applications is critical so that the auto industry can more quickly develop solutions that incorporate the latest consumer electronics functionality.